Ghostwriters for healthcare
Ghostwriting and healthcare, two things we would never really have in the same sentence, but there you go. Historically, healthcare practitioners who wrote books would draft it themselves over the course of a few years and hire an editor to make it sexy enough for mainstream reading. Today, people do not have time to write, and access to hiring writers is easier than ever online.
Books and blogs are key to marketing success. On the one hand, it’s great for SEO, but on the other, they are very effective for building credibility, trust and respect with customers and within the industry as a professional. By giving value, you gain trust; and that is priceless for you and very profitable for your healthcare business.
Why hire a ghostwriter?
There are many reasons to hire a ghostwriter, but it usually boils down to either time or skill, or both. Most healthcare professionals are busy, and while it sounds amazing to be able to write a book on a specific finding or your professional experience in healthcare, there are never enough hours in the day. Work takes over, and dreams get reprioritised for retirement. However, writing a book or developing content for your healthcare practice’s website now, rather than later, can be a massive promotional tool and revenue generator if used properly.
Now let’s look at the skill set of writing… Well, you need to be able to write and be engaging. And meet a healthy word count on a consistent basis. That’s not as simple as you think. While I might be sitting here, clacking away and making words appear while drinking coffee and looking out into the forest that stretches for miles beyond the back garden, each word is meticulously crafted in a way to take you on a journey, away from your daily stresses and into my creative lair, where I
eat, ahem, engage you while explaining the intricacies of writing. In fact, writing can be much more difficult than most of the other creative fields, as you have tone, emphasis, personality, volume, emotion and a million other things to subliminally embed into text alongside your actual message, all left at the mercy of the reader’s interpretation. You have to be bang on point, else you have missed your mark and lost that potential customer forever.
For these reasons, it would be wise to hire a writer to make words appear consistently, since many people, not just in healthcare, do not have the time to dedicate to writing regularly or the skill to be impactful.
Blogging has become a big deal and many SEO agencies are forever peddling the benefits of blogging for SEO as though it is a cheap and cheerful quick fix-it for your marketing. Blogging can be incredulously powerful, if done properly. Extra emphasis on the properly. You see, most SEO agencies and website builders are not storytellers. They are technical people who can do many beautiful technical things, but they rarely have a storytelling bone in their bodies. TILT is made of storytelling.
Blogging on your website will help your SEO massively, but it’s even more powerful for your customers. They have things to read to determine your competency and your professional opinion or stance on certain topics. Say for instance, you professionally believed that manual toothbrushes were as effective as electric ones. Your blog is the right place to explain why you believe this. It adds to social proof, alongside providing a free to access library for articles containing tips, benefits, and professional opinions. While you’re giving these customers value and something to think about, they are investing their trust the more they read.
Similarly with books…
Have you ever noticed that if you have found someone has written a book on something, you immediately trust their opinion, whether or not you have read the book, previously used their service, or know them. That author title goes a long way, because they have literally written a book about it, so they obviously know what they are talking about. Wouldn’t you like to be noticed like this? Trusted and revered? Time to write a book then!
This is where a ghostwriter comes in. As a healthcare professional, you would have done extensive research and trialling on a hypothesis or theory before you decide to publicly and professionally stand behind it. You take that research, develop a simple outline and hand it over to ghostwriter to develop on your behalf (or spend the next three to five years trying to find an hour everyday to punch out 1000 words before giving up).
We believe everyone can write a book. We also believe not everyone should, but those who shouldn’t, should hire a good writer if they have a story to tell. And any decent writer can make any story compelling. We just had you sitting here for the last three minutes reading waffle about writing words… Imagine the possibilities.
About TILT Creative Agency
TILT Creative is a UK based creative agency specialising in content creation and managed solutions for blogs, websites, branding and social media. Désiré, the chief writer, artist and strategist behind TILT Creative Agency, has worked with a variety of clients (from startups to luxury brands) across all kinds of industries (such as automotive, beverage, construction, oil and gas, tourism, and health and safety) all over the world, including the United Kingdom, Dubai, Africa and the Caribbean.
TILT Creative’s core philosophy is to change the perspective, or ‘tilt’ it. How can you TILT your business? Could it be a brand refresh, a better experience on your website, or perhaps a stronger blog strategy? Maybe writing a book on your expertise could skyrocket your company’s credibility and revenue?
Désiré’s work quality stems from her ability to infuse your brand’s story with the essence of abstract creativity, and disseminate a unique experience that stimulates the senses to your customers on an individual level, while meeting your business’ objectives. Her comprehensive research process, attention to detail, and pursuit of perfection embellishes every piece of her work: writing and design. The results are always favourable.
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