Every strategy starts with an idea… From the seed of the idea comes research, then development from the analysis of the research, and then, as if by magic, a wild strategy appears. Well, not really, but that’s what we like to think.
Strategies are the foundation of everything we do at TILT. It’s joked that there’s even a strategy for making coffee around here; that’s just how key they are. Strategies give us focus, and provide a backdrop ensuring we’re all on the same page, especially when creative starts getting involved. By starting here, it saves everyone a lot of time, effort and money in the long run.
But the magic of what we do starts with the strategy of all strategies: the marketing strategy. This really comprises of everything, from your marketing mix, to your content, to advertising, to sales. It’s the driving force behind what you do now and what you do next. We like to think of our marketing strategies like architectural blueprints. You need them to build your brand into the empire you plan for it to be.