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Naming a brand is a crucial aspect of the branding process. A brand name is more than just a label; it is a representation of the company’s values, mission, and identity. It can create a lasting impression on consumers and affect their purchasing decisions. As such, choosing the right name for a brand is not a task that should be taken lightly. In this article, we will discuss the art of naming a brand and provide tips and best practices to help you choose a name that will resonate with your target audience and reflect your brand’s values.

Keep it simple and easy to remember

A simple and memorable name is key to creating a successful brand. Customers are more likely to remember a name that is easy to say and recall. When brainstorming name ideas, think of names that are short, catchy, and easy to pronounce. Avoid using complicated words, uncommon spellings, or obscure references that might be hard for people to understand or remember.

Make it relevant

Your brand name should be relevant to your products or services. It should convey the essence of what your company does and what sets it apart from its competitors. Consider the key benefits your brand offers and try to incorporate them into your name. For example, a company that sells eco-friendly cleaning products might choose a name like “Green Clean” or “EcoClean” to convey its focus on sustainability.

Be unique and distinguishable

Your brand name should stand out from the competition. Avoid using generic or common names that could easily be mistaken for other brands. Conduct a search to ensure that the name you choose is not already in use or trademarked. If you want to create a distinct and memorable name, you can consider using made-up words or combining words to create a unique and distinguishable name.

Consider your target audience

When choosing a brand name, it is essential to consider your target audience. Your name should appeal to your ideal customer and resonate with their values and interests. Consider the demographic and psychographic characteristics of your target audience and choose a name that speaks to them. For example, a brand that sells high-end luxury items might choose a name that conveys elegance and sophistication.

Test your name

Before finalizing your brand name, test it with your target audience to ensure that it resonates with them. You can conduct surveys, focus groups, or social media polls to get feedback on your name ideas. This will help you determine if your name is memorable, relevant, and appealing to your target audience.

Consider the future

When choosing a brand name, it is important to consider the future. Think about your long-term goals and where you see your brand in five or ten years. Your name should be able to grow and evolve with your business. Avoid choosing a name that is too specific or limiting, as this may make it difficult to expand your brand in the future.

Don’t rush the process

Naming a brand is not a task that should be rushed. Take the time to brainstorm, research, and test your name ideas before making a final decision. Avoid choosing a name simply because it sounds good or because it is the first idea that comes to mind. Give yourself plenty of time to consider different options and choose a name that truly reflects your brand’s values and identity.

Naming a brand is a critical step in the branding process. A successful brand name should be simple, memorable, relevant, unique, appealing to your target audience, future-oriented, and carefully considered. By following these tips and best practices, you can create a name that resonates with your target audience and reflects your brand’s values and mission. Remember, your brand name is the foundation of your brand’s identity, so take the time to choose it carefully.

About Désiré Roberts
Brand Consultant @ TILT Creative

Désiré is a senior brand consultant obsessed with brand growth. With over a decade of experience, she has worked with all sizes of companies, from all over the world, across various industries. She’s different because she doesn’t play by the rule book and she loves the challenge of the learning curves of every industry, which has given her an unrivalled competitive edge with an incredible body of knowledge and experience. She’s laser focused, meticulous, ambitious, persevering, and self-driven.

“When you’re a medium to large company, you need a level of authority that’s divergent from the small business sector. The competition is stronger and the stakes are much higher. The same brand tactics will not work; there’s millions of pounds on the line. You have to find someone who is willing to push boundaries and not just think outside of the box, but think outside of the universe. You must change your perspective to play in this ring, else you be knocked out in the first round.

Likewise, when you’re growing a small business, you can’t use the same rule book as the big boys – you have to play the game of your own sector, just better than your competitors. The interesting thing is that not many SMEs pay attention to brand, so just by tightening that area up, you’re instantly in a much better position than your competitors.”

Since you’re looking for someone to level up your brand, you need not look any further; you’ve found it.

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