Social media has become an integral part of our lives, and corporate companies have not been left behind in this trend. It has become increasingly essential for companies to build their brand presence on social media platforms to engage with their target audience, build brand awareness, and drive conversions. However, with social media comes the responsibility to adhere to certain guidelines when it comes to corporate branding. In this article, we’ll discuss the dos and don’ts of corporate branding on social media.
The Dos of Corporate Branding on Social Media
Develop a Social Media Strategy
The first step to successful corporate branding on social media is to develop a social media strategy. This involves identifying your target audience, creating a content calendar, and choosing the right social media platforms for your business. Having a strategy helps you stay focused on your goals and ensures that your brand messaging remains consistent across all platforms.
Authenticity is crucial when it comes to corporate branding on social media. Your brand should represent who you are, your values, and what you stand for. Share your brand story and be honest with your audience, and this will help you build trust and credibility with your customers.
Engage with Your Audience
Social media is a two-way conversation, and engaging with your audience is critical for building your brand. Respond to comments, answer questions, and show appreciation for your followers. This will help you build a loyal community that will advocate for your brand and help you drive conversions.
Create Quality Content
Creating quality content is key to building your brand on social media. Your content should be visually appealing, informative, and relevant to your target audience. Share content that reflects your brand values and showcases your expertise.
The Don’ts of Corporate Branding on Social Media
Don’t Ignore Negative Feedback
Ignoring negative feedback on social media is one of the biggest mistakes you can make as a corporate company. Responding promptly and professionally to negative feedback shows that you care about your customers and are committed to providing excellent customer service.
Social media is not the place to oversell your products or services. Your followers are looking for informative and engaging content that adds value to their lives. Overselling can come off as pushy and may drive your audience away.
Don’t Be Inconsistent
Consistency is key to successful corporate branding on social media. Ensure that your brand messaging, visuals, and tone of voice are consistent across all platforms. Inconsistency can confuse your audience and weaken your brand’s overall impact.
Don’t Get Involved in Controversial Topics
It’s crucial to avoid getting involved in controversial topics on social media. These topics can be divisive and may offend your followers, leading to negative feedback and damage to your brand reputation. Instead, focus on creating content that aligns with your brand values and promotes positive engagement.
Corporate branding on social media requires a strategic approach to ensure that your brand messaging remains consistent, and you engage with your target audience effectively. By developing a social media strategy, being authentic, engaging with your audience, and creating quality content, you can build a strong brand presence on social media. Avoiding common pitfalls such as ignoring negative feedback, overselling, inconsistency, and getting involved in controversial topics can help you avoid damaging your brand’s reputation. By adhering to these dos and don’ts of corporate branding on social media, you can take your brand to new heights of success.
About Désiré Roberts
Brand Consultant @ TILT Creative
Désiré is a senior brand consultant obsessed with brand growth. With over a decade of experience, she has worked with all sizes of companies, from all over the world, across various industries. She’s different because she doesn’t play by the rule book and she loves the challenge of the learning curves of every industry, which has given her an unrivalled competitive edge with an incredible body of knowledge and experience. She’s laser focused, meticulous, ambitious, persevering, and self-driven.
“When you’re a medium to large company, you need a level of authority that’s divergent from the small business sector. The competition is stronger and the stakes are much higher. The same brand tactics will not work; there’s millions of pounds on the line. You have to find someone who is willing to push boundaries and not just think outside of the box, but think outside of the universe. You must change your perspective to play in this ring, else you be knocked out in the first round.
Likewise, when you’re growing a small business, you can’t use the same rule book as the big boys – you have to play the game of your own sector, just better than your competitors. The interesting thing is that not many SMEs pay attention to brand, so just by tightening that area up, you’re instantly in a much better position than your competitors.”
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