This blog was written for Click4Assistance and originally published on 2020/08/05. ↗️

There are several ways that you can improve your sales as a business. But how can you achieve this without increasing your sales drive? One of the most effective methods of generating more revenue and increasing your ROI (return on investment) is simply by evaluating your sales and customer touch points, and making them more effective. At Click4Assistance, we experience how customers engage with different companies every single day, so today, we shall share some of our knowledge, based on general customer behaviour.

The first and most important customer touch point is your website. When someone learns about your company, one of the first things they do, regardless of where or how they found out about you, is check your website to see what you’re about, if you’re a legitimate company, and what products and services you offer. They are gathering information and judging you on the little things. If your website experience isn’t great, it’s likely to cause potential customers to navigate away. This can also be a contributing factor to your bounce rate. Once a customer is gone, it’s unlikely they will return.

Your website is like your virtual showroom that’s open 24/7. Unlike a brick and mortar space, your website does not “close” for the day. A customer can browse your website at any time, on any day, which is why it is important to ensure that your website is functional, provides the right information for them to start the decision making process in your favour, and provides an easy access to contact your customer service department should they have any questions.

Don’t forget to use the best live chat on your website!

One of the best methods of customer communication on your website is using a live chat, and the best one in the UK market is Click4Assistance.

Why is a live chat important? When a customer visits your website, they may have a question before they purchase, which is why it’s so important for your website to not only have a great navigation experience, but also an easy to use point of contact on every page on the website. We use chat software as one of the main forms of communication in daily life, so live chat is intuitive to use, which makes it a great platform for your customers. It reduces call volumes to your office, and because your customer service team can speak with multiple customers at a time with live chat, it’s much more productive and efficient.

It’s not only for new customers; many existing customers will come to your website for assistance as it’s a known way to get an answer quickly to their question, without the discomfort of waiting on the phone in a queue.

Level up your live chat with automation

Many people think of automation with an AI chatbot as a simple hello, but it goes much further than that. Unless you have a team dedicated to customer service 24/7, it’s unlikely that your customer service agents are always going to be online and available to speak with someone at 2am. This is where automation can help – it’s always online, and can help with an array of issues, like website navigation, pricing, locations, opening hours, and even alternative products and services.

An AI chatbot, like Click4Assistance’s Artie, can engage an unlimited number of website visitors at a time, but more importantly, he can speak with them as soon as they are on the website, helping with increasing the potential for a sale. When you always have someone online to help you, you’re more likely to purchase, knowing that Artie is there to help, even if a human customer service agent isn’t.

Click4Assistance has over 15 years of experience with customer service software solutions for businesses like yours. They are built remote working ready, have a robust encryption and data storage system so your data is safe and GDPR compliant, and your customer service team can work whenever, wherever they need to without any complications.

The Click4Assistance dashboard has everything they need in one place, and allows them to customise it, making it much more productive for them by hiding the stuff they don’t need, and focusing on the important stuff. With live chat, AI chatbot, social media integration, video calling, SmartContact, Click2Call and even your integrated CRM all in one place, it’s no wonder that Click4Assistance is the best live chat software solution on the market.

If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to increase your business’ productivity for 2020, give us a call on 08451235871 or send an email to [email protected] and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days.