This blog was commissioned by Click4Assistance ↗️

Communication for customer service is key to running a successful housing association. Your customers will be from all walks of life, with most of them contacting you through an internet connected device. While phone calls can be effective, sometimes a customer is not in a position where they can speak with you over the phone or can wait indefinitely in a telephone queue. This is where live chat for small business and housing associations can support your organisation in a positive way that improves communication and productivity while being cost effective.

Reduce your call volume 

Convenience is the name of the game for your customers, so by adding a live chat for small business to your housing association’s website, your customers will instantly start using it, as they will have a shorter wait time than on the phone. Meanwhile, your phone lines will not be as congested, since many customers will use live chat software, reducing your call volume and the waiting time in the telephone queue. Shorter wait times and less calls just from adding a live chat on your website? Sounds like a win! 

Skyrocket your productivity 

The productivity doesn’t end with your customers. Your customer service agents are able to chat with multiple customers simultaneously through online chat software, as opposed to telephone calls, allowing them to speak with more customers in the same time frame, or less. With live chat for small business and housing associations, your customer service agents will be much more productive and efficient, without having to increase the size of your team. 

Automate for better efficiency 

The real jump in productivity is not doing anything at all, and the task being completed: this is where automation with Artie and Coni come in. Artie and Coni, Click4Assistance’s AI chat and form bots, can speak with an unlimited number of website visitors simultaneously, no matter the day or time, making your housing association a 24/7 organisation. Someone will always be online to answer basic questions, help with website navigation and collect information, without any human intervention. Your customer service agents can then focus on the customer queries and the chat and form bots can collect the necessary information for them. 

Security on lock 

Security is always a focus, especially since the whole world is going online. Your data is protected by EU/UK data protection regulations, as there are zero transatlantic data transfers, and with 256-bit encryption for data in transit, your live conversations are as secure as a payment page. Your housing association can rest assured that your data is safe and sound, right here at home.

Everything under one roof, from anywhere 

You now know about all the benefits of live chat for small business and housing associations with Click4Assistance, but the biggest benefit is yet to be revealed. Click4Assistance specialises in customer service communication solutions and that is not just limited to live chat software and automation, as it includes direct messaging with WhatsApp and Facebook Messenger, video chat and even the option to integrate your own CRM into the dashboard. Because all of the modules are built by Click4Assistance, they all work well together, and all live in the same application window. No more flipping through multiple applications trying to access your live chats or customer records; it’s all available right in one place, the Click4Assistance dashboard

The amazing thing about this dashboard is the fact that it’s accessible from any laptop or desktop with a Chrome browser, so your customer service agents can work seamlessly from home if they need to. And in a live chat with a customer, accessing a video chat or Click2Call is as simple as clicking a button and your agents can speak with your customers without any hassle, making appointments much more convenient for both your housing association and your customers. 

The best live chat for small business and housing associations 

Click4Assistance has been supporting housing associations like yours for over 15 years. If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to make your housing authority more effective in 2020,  give us a call on 0845 123 5871 or send an email to [email protected] and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days