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Are you ready for some gladiator-level team building, SMEs? We know a thing or two about putting together a team that can handle any crisis thrown their way. Whether you’re starting from scratch or looking to improve your current team, here are some tips to help you build an effective squad.


First things first, you need to find the right people for the job. When it comes to recruiting, don’t just look for candidates with the right skills and experience. Look for people who fit your company culture and share your values. Remember, skills can be taught, but attitude is everything.

One way to find the right candidates is to use social media to your advantage. Post job openings on your company’s social media pages and encourage your current employees to share the post with their networks. You can also use LinkedIn to search for candidates with the skills and experience you’re looking for.


Once you’ve found the right people, it’s time to train them. Make sure your employees have the tools and resources they need to do their jobs effectively. Provide ongoing training to help them develop new skills and stay up-to-date with the latest trends and technologies.

One effective training method is to use online learning platforms like Udemy or LinkedIn Learning. These platforms offer courses on a variety of topics and can be accessed from anywhere, making it easy for your employees to learn at their own pace.


Motivating your team is key to keeping them engaged and productive. One way to do this is to set clear goals and provide regular feedback on their progress. Make sure your employees know how their work contributes to the success of the company.

Another way to motivate your team is to offer incentives and rewards for meeting or exceeding goals. This could be anything from a bonus to extra vacation days. Remember, a little recognition can go a long way in keeping your team motivated.

Managing conflicts:

Conflicts are inevitable when you’re working with a group of people. As a leader, it’s your job to manage these conflicts and ensure they don’t escalate into something more serious. One way to do this is to encourage open communication among team members. Encourage your employees to speak up if they have an issue with a co-worker or project.

Another effective conflict management strategy is to bring in a neutral third party to mediate the situation. This could be a human resources representative or an outside consultant. Having someone who can provide an objective perspective can help to resolve conflicts quickly and effectively.


Finally, it’s important to embrace diversity in your team. Having a diverse group of employees can bring new perspectives and ideas to your company. Make sure your company culture is inclusive and welcoming to people from all backgrounds.

One way to promote diversity is to implement a blind hiring process. This means removing identifying information from resumes and applications to reduce the potential for bias. You can also provide diversity and inclusion training to your employees to help them better understand different cultures and perspectives.

Building an effective team takes time and effort. By recruiting the right people, providing ongoing training, motivating your team, managing conflicts, and embracing diversity, you can create a squad that can handle any challenge thrown their way.

About Désiré Roberts
Brand Consultant @ TILT Creative

Désiré is a senior brand consultant obsessed with brand growth. With over a decade of experience, she has worked with all sizes of companies, from all over the world, across various industries. She’s different because she doesn’t play by the rule book and she loves the challenge of the learning curves of every industry, which has given her an unrivalled competitive edge with an incredible body of knowledge and experience. She’s laser focused, meticulous, ambitious, persevering, and self-driven.

“When you’re a medium to large company, you need a level of authority that’s divergent from the small business sector. The competition is stronger and the stakes are much higher. The same brand tactics will not work; there’s millions of pounds on the line. You have to find someone who is willing to push boundaries and not just think outside of the box, but think outside of the universe. You must change your perspective to play in this ring, else you be knocked out in the first round.

Likewise, when you’re growing a small business, you can’t use the same rule book as the big boys – you have to play the game of your own sector, just better than your competitors. The interesting thing is that not many SMEs pay attention to brand, so just by tightening that area up, you’re instantly in a much better position than your competitors.”

Since you’re looking for someone to level up your brand, you need not look any further; you’ve found it.

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