The Problem:

ZipX’s social reach was low. The brand was cold, corporate and lacked the lustre needed to shine through the noisy world of social media.

The Solution:

Trinidad’s online shopping market was mainly millennials who are resistant to advertising and consumed memes, so we created four unique characters to build a bridge between the brand and the island’s online shoppers and created a consumer engaging narrative in which both the brand and the consumers grew. Each character was developed to connect with each of the four main types of shoppers.

Below you will find the character profiles, social media designs and social proof of how the content worked organically. 

ZipX_Characters_4
ZipX_Characters_1
ZipX_Characters_3
ZipX_Characters_2
previous arrow
next arrow
ZipX_Characters_4
ZipX_Characters_1
ZipX_Characters_3
ZipX_Characters_2
previous arrow
next arrow
ZipX_Social_1
ZipX_Social_13
ZipX_Social_6
ZipX_Social_10
ZipX_Social_8
ZipX_Social_9
ZipX_Social_12
ZipX_Social_2
ZipX_Social_3
ZipX_Social_5
ZipX_Social_4
ZipX_Social_7
ZipX_Social_11
previous arrow
next arrow
ZipX_Social_1
ZipX_Social_13
ZipX_Social_6
ZipX_Social_10
ZipX_Social_8
ZipX_Social_9
ZipX_Social_12
ZipX_Social_2
ZipX_Social_3
ZipX_Social_5
ZipX_Social_4
ZipX_Social_7
ZipX_Social_11
previous arrow
next arrow
ZipX_Social Management_4
ZipX_Social Management_6
ZipX_Social Management_7
ZipX_Social Management_5
ZipX_Social Management_3
ZipX_Social Management_2
ZipX_Social Management_1
previous arrow
next arrow
ZipX_Social Management_4
ZipX_Social Management_6
ZipX_Social Management_7
ZipX_Social Management_5
ZipX_Social Management_3
ZipX_Social Management_2
ZipX_Social Management_1
previous arrow
next arrow

Let’s Make Things Happen

Désiré Roberts

Creative Marketing Expert
+44 (0) 7955 805 340

By submitting my data I agree to be contacted