We’ve all been there… Staring at the blank writing canvas that seems to mock us. It’s okay, it even happens with us professionals, though we have our weird and wonderful ways of working around and preventing those moments. Writing is difficult work and it requires intense hyper-focus for long swaths of time which most working professionals do not have enough of. With enough time and focus, anyone can be a writer, but juggling writing your own blogs while managing a department is less than ideal. Your blog represent the thoughts and ideas of the company and brand, and such, require a level of dedication and attention to achieve the quality necessary to propel your business further.
Problem: Lack of ideas
Ideas do not grow on tress, although some writers make it look like it. When you’re writing your own blogs, you’re obviously juggling many hats. The thing with writing is it’s a deeply ruminative mindset that requires a lot of intense thinking with very little distraction. Ideas develop when your brain is not thinking about emails, deadlines, team members who aren’t performing or whether presentation will be ready for a client in the next week. When you’re multitasking, ideas stop flowing, and this leads to a two fold issue: when you sit down to write, you have to come up with the overall idea and then three or four ideas to develop within the blog. Ideas for writing have to not just be surface level, but deep, and to make the writing interesting or share-worthy, it must be developed properly, but if you’re mentally exhausted, there’s little chance you’d be able to properly develop outline after outline at the pace and intensity a blog strategy requires. People can tell if your blogs are rushed and written internally with a shoestring team, as they tend to run in the same angles and explore a limited number of ideas, making them boring to read and not share-worthy.
Problem: Lack of time
Writing requires time. Time to think, time to research, time to ruminate, and time to actually write. If you’re not a professional writer, this time is immediately quadrupled. Professional writers have developed mental systems to keep their minds working efficiently, and can write a thousand words in an hour quite easily. This allows them to juggle multiple projects while being able to churn out three blogs a week for your brand. If you are reading this, you are probably blogging in conjunction with other duties, so you are unable to causally just write since you have to think about thousands of other things in a day. While 1000 words can be written in an hour, that blog consumed hours of research and rumination that was unseen. Many people writing blogs in house simply do not have the time to write effectively and consistently for it to be beneficial to the company.
Problem: Lack of skill
Like everything in life, writing is a skill. Anyone can be a writer, but it takes millions of words to become a master, and a lot of trial and error along the way. Some writers are born naturals (we watch with intense envy), whereas most are sculpted through the pressure of deadlines and bills. Writing in and of itself is difficult work, with a lot of effort required: it’s not just the writing, it’s the research and development of ideas that lies in a writer’s head that gives you those words on a page. There is magic to the art of writing, while it is a technical and creative skill. While it’s simple to read a blog post and think “I could easily write that” it is a lot harder than it looks. Writing for easy consumption for a wider market, while balancing the company or brand’s voice and tone, and keeping the vocabulary familiar to your target market is a difficult task.
Solution: Hire a professional
There are many reasons why someone would hire a professional writer, but time and quality seem to be the top two reasons. Writing is hard work, and professional writers will be the first ones to tell you that it’s the hardest work you can get involved in. Many writers, bloggers, copywriters and novelists alike, have strange, unique rituals that they must perform in order to focus long enough to make something tangible and audience worthy.
If you have found your company’s blog to be lacking, it might be a good time to consider hiring a blogging professional. TILT Creative’s very own Désiré is our in-house writer with over a decade of experience in writing for brands and companies.
About TILT Creative Agency
TILT Creative is a UK based creative agency specialising in content creation and managed solutions for blogging, websites, branding and design. Désiré, the chief writer, artist and strategist behind TILT Creative Agency, has worked with a variety of clients (from startups to luxury brands) across all kinds of industries (such as automotive, beverage, construction, oil and gas, tourism, and health and safety) all over the world, including the United Kingdom, Dubai, Africa, America and the Caribbean.
TILT Creative’s core philosophy is to change the perspective, or ‘tilt’ it. How can you TILT your business? Could it be a brand refresh, a better experience on your website, or perhaps a stronger blog strategy? Maybe writing a book on your expertise could skyrocket your company’s credibility and revenue?
Désiré’s work quality stems from her ability to infuse your brand’s story with the essence of abstract creativity, and disseminate a unique experience that stimulates the senses to your customers on an individual level, while meeting your business’ objectives. Her comprehensive research process, attention to detail, and pursuit of perfection embellishes every piece of her work: writing and design. The results are always favourable.