Established in 1955, ZMMA is a big family business name in the automotive industry of Trinidad and Tobago. Being an older business with a localised market, their business began to suffer as their consumers matured out of the buying market. They needed to find a way to bring new business into the company without losing touch with their current clientele.
TILT Creative developed a strategy to connect consumers on social media with the brand in more subtle ways than just publishing the products they had to sell. We used various conversation starters and even threw in some banter-style posts to get more people commenting and engaging with the brand. The combination of a good conversation starter with the right targeted audience was a hit immediately.
Below, you will find some of the content we developed, and some of the social proof of what a little love can do with a community: